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Research papers

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008
Authors: Lee Ryan, Lisa Li
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Ryan and Li (2008a, April 09). Dreaming of red mansions. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/dreaming-of-red-mansions